Q. What social networks best work for communicating with Penny Auction customers?
A. Thank you for good question. As penny auction business is B2C business (business-to-consumer), social networks are very important for communication with the customers.
We would like to underline very important point - the communication should be human, not automatic.
We bring an example - if you send email to somebody with the words "I love you" - your correspondence partner will be impressed.
If you write a computer program, which sends every hour an email with the same text - you will be just a spammer.
The networks.
1. Definitely, Facebook is no. 1. Be active, be friend with your customers, gather more Likes, and Like their pages.
Facebook you cannot use for paid advertising about your auction website (they do not like penny auctions), but you can promote, for example, your offline events. Do that. Do not forget that penny auction is an ENTERTAINMENT shopping.
Do not post to often - 2-3 times per week is acceptable frequency.
2. Twitter is good for more frequent posting of short messages - 1 per day is OK. Use it definitely.
3. Google+ is raising popularity, it is also good for SEO (search engine optimization).
4. Learn about popular social networks in your region. For example, if you work in Latin America - use also Badoo.
Orkut - Google’s previous attempt at a social network - is still popular in Brazil,
5. Do not forget about YouTube - your channel could be popular, if you have some events what to show.![]()
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A. Thank you for good question. As penny auction business is B2C business (business-to-consumer), social networks are very important for communication with the customers.
We would like to underline very important point - the communication should be human, not automatic.
We bring an example - if you send email to somebody with the words "I love you" - your correspondence partner will be impressed.
If you write a computer program, which sends every hour an email with the same text - you will be just a spammer.
The networks.
1. Definitely, Facebook is no. 1. Be active, be friend with your customers, gather more Likes, and Like their pages.
Facebook you cannot use for paid advertising about your auction website (they do not like penny auctions), but you can promote, for example, your offline events. Do that. Do not forget that penny auction is an ENTERTAINMENT shopping.
Do not post to often - 2-3 times per week is acceptable frequency.
2. Twitter is good for more frequent posting of short messages - 1 per day is OK. Use it definitely.
3. Google+ is raising popularity, it is also good for SEO (search engine optimization).
4. Learn about popular social networks in your region. For example, if you work in Latin America - use also Badoo.
Orkut - Google’s previous attempt at a social network - is still popular in Brazil,
5. Do not forget about YouTube - your channel could be popular, if you have some events what to show.
